A rental car in Fort Lauderdale doesn't have to mean an airport counter, a line, and a bill that grew on the way to the desk. At Atlas, rates start at $49.00 a day, delivered to you — no counter, no airport concession fee, and the delivery cost shown before you pay.
Below is what a rental actually costs with us, and the handful of decisions that genuinely change the number.
Every line that can appear on your bill
Most rental pricing is only clear at the end. Here is ours in full, so you can check your quote against it:
- Vehicle — from $49.00 a day. Rates vary by car, by date and with demand, so your quote for your dates is the real number
- Length discount — 10% off the vehicle rate at seven days or more, 20% at a month or more, applied automatically
- Delivery — free in Hollywood and Dania Beach, $20 in Fort Lauderdale and Hallandale Beach, $30 in Aventura and Davie. Airport pickup at FLL is free
- Mileage — included. 200 miles per day, then $0.35 per additional mile
- Damage waiver — optional. Standard $14.95/day with a $1,000 deductible, Premium $24.95/day with $250
- Renter liability — only if we can't verify your own insurance, then $33/day
- Tolls — as used. SunPass-tracked and billed back after your trip
- Tax — a Florida per-day surcharge plus state and county sales tax
- Security deposit — $300.00, a hold rather than a charge, released after you return the car
Every one of those appears itemized before you pay. Live pricing for each vehicle is on our
fleet page.
Cheapest doesn't always mean best value
Compare the total, not the advertised daily rate. Worth checking before you book anywhere:
- Vehicle age and condition
- Airport concession and facility fees
- What the deposit is, and when it's released
- Whether insurance is required or optional
- Mileage limits and the overage rate
- How tolls are billed
A lower headline rate often costs more once those land.
The three decisions that move your total
How you get the car. Delivery ranges from free to $30 depending on the city. Collecting at our
FLL airport pickup point is free — worth knowing if you're flying in anyway.
How long you rent. The discount tiers are real money on a longer trip, and they apply without a code.
Whether you use your own insurance. A verifiable personal policy means you pay nothing for liability. Without one it's $33 a day, which on a week is more than most people expect.
Book early
Fort Lauderdale demand spikes around cruise sailings, winter travel and spring break — and since rates move with demand, the busy weeks are rarely the cheap ones. Booking a few weeks ahead usually gets you a better choice of vehicle and more flexible times.
Choose the right vehicle
Insurance: what you'll actually pay
If you have your own auto insurance and we can verify it, you pay nothing extra — a damage waiver stays optional. If you can't verify coverage, renter liability is $33 a day.
Optional damage waivers are $14.95/day with a $1,000 deductible, or $24.95/day with a $250 deductible. A waiver is not insurance; it limits what you owe for damage to our vehicle.
Tolls
South Florida runs on electronic tolls. We track them with SunPass and bill them back to you after the rental — no stopping, no cash lanes, and no administrative surprise, because the charge is the toll.
Where to get your car
Atlas is locally owned, with no counter and no storefront. We deliver across Fort Lauderdale, Hollywood, Hallandale Beach, Dania Beach, Davie and Aventura, plus nearby South Broward.
Drivers must be at least 23. We don't charge a young-driver fee. Cancel at least 24 hours before your start time for a full refund. Full details are on our
FAQ page.
Affordable doesn't have to mean basic
Book a little ahead, pick the vehicle that fits the trip, and check the total rather than the headline rate. That's most of the saving — and none of it requires settling for a tired car or an hour in line.