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Read more →Why We Added a 2024 Kia Soul to the Atlas Auto Rental Fleet
The newest car in the Atlas fleet is also the cheapest one we rent. A 2024 Kia Soul is on the site now at $49.00 a day, delivered to you, and it's available now for booking.
It's a different kind of addition from our first two cars, and the reason is simple. After several months of real rentals, the most common thing people ask us for isn't a bigger car or a nicer one. It's a clean, dependable car at a price that doesn't hurt.
Why a Soul, and why now
The 2024 Volkswagen Jetta came first, because it does most of what most renters need. The 2023 Volkswagen Taos followed, for the people carrying four suitcases, a stroller and a cooler. We chose both of them before we had a single rental on the books.
Now we have rental history, and it points somewhere we didn't expect. A large share of our customers are local. Their own car is at the body shop, the claim is still open, the part is backordered, and they need transportation for a week or two. They aren't shopping for a vehicle category at all. They want something modern and clean, easy to park, cheap to run, and priced so that an insurance per-diem actually covers it.
That renter was being offered more car than they needed at a rate to match. The Soul is our answer, and our guide to renting a car while yours is in the shop covers how those rentals work.
More space than its size suggests
The Soul is shaped the way it is on purpose. At about 165 inches long it's a foot and a half shorter than our Jetta, yet the tall, boxy body holds 24.2 cubic feet behind the rear seats, and 62.1 with them folded — hatchback numbers a sedan can't touch, out of a car that fits the same parking space.
In practice that's several suitcases, a beach day's worth of chairs and a cooler, a stroller, a large shopping run, or the flat-pack box you'd otherwise have needed an SUV for. Five seats, a high roof, and a load floor low enough to lift things onto rather than into.
What it costs to run
The 2.0-liter four makes 147 horsepower through an automatic to the front wheels, on regular gas, and the EPA rates it at 30 MPG combined. Nobody rents a Soul for the acceleration, but it merges onto I-95 without drama and holds highway speed with five people aboard.
Fuel is one of the few trip costs nobody quotes you up front. Thirty combined won't beat the Jetta's 33, and it's line-ball with the Taos — what the Soul saves you shows up on the rate rather than at the pump.
Easy to park, easy to drive
Anyone who has circled Fort Lauderdale Beach on a Saturday knows the constraint. A 165-inch car with a tight turning circle and tall windows is a gift in a hotel garage, a metered space on Las Olas, or a shopping-center lot — and the upright seating position gives you the view out that people like about a crossover, without the length that makes one awkward.
Inside there's an 8-inch touchscreen with Apple CarPlay and Android Auto, so your own maps, music and podcasts come with you instead of being replaced by whatever the car shipped with. The safety equipment standard on every 2024 Soul comes along too: forward collision-avoidance with automatic emergency braking, lane keeping and lane departure warning, driver attention warning, and a rear-view camera.
About the 54,000 miles
We'll tell you up front, the same way we did with the Taos. This Soul is a used car, bought from Enterprise Car Sales with roughly 54,000 miles on it — more than the Jetta or the Taos had when we bought them.
That was a deliberate trade. A two-year-old car with fleet miles and a full service history costs meaningfully less than the same car with 20,000 miles, and that gap is precisely what lets us rent this one for less than anything else on our site. Mileage on its own doesn't tell you whether a car makes a good rental. Maintenance history, mechanical condition, inspection results and age do, and this one cleared the same bar every Atlas car has to before it went on the site.
What we won't do is the thing the rest of the industry does with cars like this, which is rent them to you without mentioning any of it.
Jetta, Taos or Soul?
Three cars, three genuinely different jobs. Check all three for your dates — and for once, rate is a fair part of the answer.
- Take the Soul if you want the lowest rate we offer, you're renting while your own car is being repaired, or you want hatchback cargo space in something that parks like a compact.
- Take the Jetta if you're traveling light, want the best fuel economy we offer, or prefer a quiet sedan for long highway miles.
- Take the Taos if you need crossover space, a higher seating position, and room for a family's luggage.
Still deciding between shapes? Should You Rent a Sedan or SUV in Fort Lauderdale? goes through the trade-offs properly. We're in no hurry to grow the fleet faster than this — every car we add has to clear the same bar.
Renting the Soul
It's $49.00 a day with 200 miles a day included, then $0.35 per additional mile. The security deposit is $300.00 — a hold rather than a charge, released after you return the car. There's no minimum stay; one day is fine. A week takes 10% off the daily rate and a month takes 20%. Rates move with demand and dates, so the quote for your dates is the real number.
We deliver across Fort Lauderdale, Hollywood, Hallandale Beach, Dania Beach, Davie and Aventura — to a home, hotel, office or other approved address — or you can collect at our FLL airport pickup point. Either way there's no counter and no line.
Check availability on the 2024 Kia Soul page, or see our FAQ for deposits, insurance, additional drivers and driver requirements. Tolls work the same as they do in the rest of the fleet, and How Do Tolls Work in a Rental Car in Florida? explains how.
Built around what renters actually need
Adding the third car felt different from adding the second. The Jetta and the Taos were chosen from what we believed renters would want. The Soul was chosen from what they've told us since, mostly by booking.
That's how we'd like to keep building this fleet: not by chasing the largest number of cars, or automatically buying something bigger and more expensive next, but by paying attention to the problem the person renting is actually trying to solve.
